a message from our founder How does a company survive today? Successful business models become quickly copied, and popular products are easy for competition to duplicate and provide to the masses at better prices or quality. Business methods are highly standardized and now that the geographical walls are lowering, it is becoming easier for competition to shake up established markets. Traditional authority and control methods of business made America the global market leader it is today, but in order to remain ahead of the new competition, change is necessary. As a matter of fact, traditional command-and-control operations are now considered short-sighted. To quote Mark Twain, “Whenever you find that you are on the side of the majority, it is time to reform.” The days of business trial and error, as in the days of Montgomery Ward, are obviously over. The resources a company spends on honing its mission and position can permit unforeseen competition to gain the lead. Because of general product and operational standardization, distinction is more difficult to obtain. However, a bastion of opportunity for competitive difference still lies in an organization’s people and the skill the company has in establishing life-sustaining relationships with others (consumers, businesses, the general public, governments, etc.). Never before has mastering relationships or cause and affect been more important. Everything a company and its people do has a consequence that will affect its success. For instance, lagging sales may be an effect of consumer distrust and high operational costs may be caused by employee dissent. Finally, it is outwardly recognized that “soft issues” such as satisfaction and trust, which are relationship-based, affect survivability. An upside is that the need for companies to consider alternative methods may result in new opportunities for minorities and other social improvements. Lion’s Bridge was established because the need for skills such as relationship-building, instinct and abundant creativity in business have become necessary. For instance, Deans of prominent business schools now have degrees in psychology, successful marketing now employs transcendentalism and companies are striving to satisfy consumers according to Abraham Maslow’s Hierarchy of Needs theory (for instance, safety, belonging and esteem). Not everyone can fully recognize the impact an office layout or organizational structure may have on employees, or how relationships can be built with marketing language or image. Lion’s Bridge is eager to help change tradition, or more appropriately bridge business to the social and global behavioral model it should be. Lion’s Bridge perceives itself as a hands-on consultant or coach for businesses looking to compete in today’s race and employ fresh approaches to traditional activities such as development, marketing and operations. If you would like more information on the Lion’s Bridge perspective, please refer to the position papers provided on this site. Lion's Bridge looks forward to assisting you towards gaining positive and abundant business success. Sincerely,
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Institute of Management Consultants, U.S.A. Delta Mu Delta Business Honor Society National Association of Women Business Owners - L.A. Online Networks: |
