ONLINE SOCIAL NETWORKING
Sample Case A five-star restaurant was assisted by Lion’s Bridge to create an image that would lure its target consumers. Lion’s Bridge created all of the restaurant’s publicity materials and advertisements to successfully communicate its mission and distinction. Consistency of its image and repetition of key elements strengthened the brand of the name, which was subsequently promoted online. Lion’s Bridge listed the restaurant on the most strategic sites it could afford and created homepages on particular social networking sites. Immediately the restaurant began to receive new business.
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Institute of Management Consultants, U.S.A. Delta Mu Delta Business Honor Society National Association of Women Business Owners - L.A. Online Networks: |
Social networking is in alignment with Lion’s Bridge’s philosophy that the strongest marketing messages are those that rise from within the target consumer’s culture. Today, part of most consumers’ culture involves online activity so it is important to become repetitively visible online by the right people at the right places.
